Lil Donald - Heart Detox Album Rollout

Services: Creative Direction, Photography, Design, Motion Graphics

Overview
A full-scale album rollout built to visually support Heart Detox across social media, video platforms, and streaming services. The campaign focused on emotional clarity, consistency, and brand alignment to strengthen the album’s presence throughout its release cycle.

Execution
I led the campaign from concept to delivery, producing photography, graphic design, motion assets, and a supporting music video to serve as the visual foundation for the rollout. All assets were designed to work together under one cohesive creative direction.

Impact

• Consistent visual identity across all promotional platforms

• Streamlined rollout with cohesive branding and faster execution

• Content structured for sustained engagement beyond release week

Key Value
This rollout demonstrates the value of a single creative partner managing album campaigns end to end, ensuring clarity, efficiency, and visual continuity.