Kash Alexus - East West Single Rollout

Services: Photography, Graphic Design, Motion Graphics, Lyric Video Production

Overview
A concept-driven single rollout for EAST WEST, built around Atlanta culture and visual storytelling. The campaign was inspired by the city’s identity and the record’s sample from the classic “Eastside vs Westside” by Baby D, using local influence as the foundation of the visual direction.

Execution
The rollout combined on-location photography at a wing spot with studio imagery to create a unified Atlanta-inspired visual narrative. I shot all photography, designed the cover artwork, developed motion graphics, and produced a lyric video to complement the release. Every asset was created under one creative direction to ensure visual and thematic consistency.

Impact

• Strong cultural alignment with Atlanta identity

• Cohesive visuals across photo, design, motion, and video assets

• Platform-ready content for social, streaming, and lyric video distribution

Key Value
This rollout demonstrates how concept, culture, and execution can be unified into a single creative campaign where every asset supports the release and strengthens the artist’s brand presence.