Campaigns
Successful rollout campaigns.
Jay Wilson excels in understanding the unique requirements of artists for successful rollout campaigns, demonstrating mastery in project management from inception to completion. This includes expertise in photo editing, graphic design, and animating content to effectively engage the target audience.
Project: Beat Da Oddz Album Rollout
Artist: Blood Raw
Services: Creative Direction, Photography, Design, Motion Graphics, Music Video Production
Overview
A full album rollout executed under one creative direction to deliver cohesive, high-impact visuals across social and video platforms. The goal was to create consistent branding that supported sustained promotion before and after release.
Execution
I handled the rollout end to end, producing photography, graphic design, motion assets, and a supporting single music video to anchor the campaign visually and drive engagement.
Impact
Unified visual identity across all campaign assets
Streamlined rollout with faster turnaround and creative consistency
Reusable content designed for long-term promotion across platforms
Key Value
This project highlights the efficiency and branding advantage of working with one creative partner to execute complete album campaigns from concept to delivery.
Project: Heart Detox Album Rollout
Artist: Lil Donald
Services: Creative Direction, Photography, Design, Motion Graphics
Overview
A cohesive album rollout designed to visually support Heart Detox across social media and digital platforms. The focus was on clear branding, emotional alignment, and consistent visuals that reinforced the tone of the project throughout its release cycle.
Execution
I managed the rollout from concept to delivery, producing photography, graphic design, and motion assets under one unified creative direction. This approach ensured all visuals worked together seamlessly and could be deployed strategically over time.
Impact
Strong, consistent visual identity across promotional assets
Streamlined rollout with cohesive branding and efficient execution
Reusable content designed for sustained promotion beyond release
Key Value
This project highlights the advantage of working with one creative partner to execute album rollouts with clarity, consistency, and long-term promotional value.
Project: Cracker Barrel Crazy Single Rollout
Artist: Sofia Lee Davis
Services: Photography, Graphic Design, Short-Form Video Production
Overview
A creative single rollout built to capture attention through concept-driven visuals and platform-first content. The campaign centered on pairing strong imagery with a short-form vertical video designed for social discovery and engagement.
Execution
I handled photography and graphic design for the promotional assets and shot a short-form vertical video at a Cracker Barrel location, using the setting as a recognizable visual backdrop to help the content stand out in-feed. All assets were developed under a cohesive creative approach to ensure consistency across platforms.
Impact
Scroll-stopping visuals designed for short-form platforms
Cohesive branding across photo, design, and video assets
Content optimized for vertical-first consumption and repeat use
Key Value
This project demonstrates how strategic, platform-aware visuals and short-form video can elevate a single release and increase engagement without the need for a full-scale production.
Project: Takeover Album Rollout
Artist: Juice Famgoon
Services: Photography, Graphic Design, Motion Graphics
Overview
A visually driven album rollout designed to establish a strong, recognizable identity for Takeover across digital platforms. The goal was to create bold, cohesive assets that positioned the album as a complete campaign rather than a single release.
Execution
We captured campaign photography to set the visual tone of the project, followed by front and back album cover design and animated motion graphics for the cover. All assets were developed under one creative direction to ensure consistency across static and motion deliverables.
Impact
Cohesive album branding across photography, design, and motion
Platform-ready assets optimized for digital distribution
Visual continuity that strengthened recognition throughout the rollout
Key Value
This rollout highlights the effectiveness of combining photography, graphic design, and motion graphics under one creative vision to deliver polished, release-ready album campaigns.
Project: From Dust to Don Album Rollout
Artist: Lil Donald
Services: Photography, Graphic Design, Motion Graphics
Overview
A full album rollout built to visually support From Dust to Don through cohesive branding and high-quality promotional assets. The objective was to create a strong visual identity that could carry the album across social media, streaming platforms, and digital promotion.
Execution
I shot the campaign photography, designed the album cover, and created motion graphics for the cover to add depth and movement to the release. In addition to the core album assets, I delivered a set of high-quality promotional photos to support ongoing album marketing and content rollout.
Impact
Consistent visual identity across static and motion assets
Album artwork designed for both digital and social platforms
Reusable promotional photography to support long-term marketing
Key Value
This project demonstrates the advantage of handling album photography, design, and motion graphics under one creative direction to produce a polished, release-ready rollout.